The most effective phishing and malware campaigns usually employ one of the following two age-old social engineering techniques:
These online phishing campaigns impersonate a popular brand or product through specially crafted emails, SMS, or social media networks. These campaigns employ various methods including email spoofing, fake or real employee names, and recognized branding to trick users into believing they are from a legitimate source. Impersonation phishing campaigns may also contain a victim’s name, email address, account number, or some other personal detail.
Source: Security Feed